Research-Informed Services for Funeral Service
Research, Education, and Guidance for Funeral Service
The American Funeral Service Research Firm provides professional speaking, continuing education, research, and advisory services for funeral homes, associations, colleges, faith communities, and other organizations connected to funeral service.
Every engagement is developed around the needs of the audience. AFSRF brings together credible research, practical funeral service experience, educational leadership, and an understanding of the ethical and religious questions that influence how professionals serve families and lead organizations.
What we can do for you and your team.
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Dr. Tyler J. O’Brien delivers engaging presentations that encourage funeral service professionals to think more deeply about their work, their organizations, and the future of the profession.
Programs are available for conventions, leadership academies, continuing education events, colleges, webinars, workshops, student programs, and professional meetings. Presentations can be customized to reflect the experience level, goals, and concerns of each audience.
Topics may include leadership, workplace ethics, employee retention, professional responsibility, burnout, organizational culture, career development, indigent funeral service, funeral rituals, religious literacy, and emerging issues within funeral service.
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AFSRF helps funeral homes, professional associations, colleges, and death care organizations better understand complex professional and organizational challenges.
Advisory services may include organizational assessment, leadership development, workplace culture, employee recruitment and retention, succession planning, professional education, ethics, regulatory considerations, and program development.
The purpose is not simply to identify a problem. AFSRF helps organizations understand why the problem exists and consider practical responses supported by research and professional experience.
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Strong organizations depend upon leaders who understand the experiences of the people they supervise.
AFSRF provides education and guidance related to leadership practices, employee development, communication, workplace expectations, professional identity, burnout, retention, and organizational culture.
Dr. O’Brien’s doctoral research examined the experiences of Ohio licensed funeral directors during their first five years of practice, with particular attention to the factors that influence whether professionals remain in funeral service. His leadership experience also includes managing funeral home operations, supervising professional teams, guiding interns, and directing educational programs.
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AFSRF assists colleges, associations, funeral homes, and professional organizations with the development of meaningful educational programs and resources.
Services may include curriculum development, continuing education content, conference programming, classroom presentations, faculty resources, assessments, surveys, literature reviews, professional handouts, distance learning programs, and customized training materials.
Dr. O’Brien’s educational leadership experience includes mortuary science instruction, religious education, curriculum implementation, distance learning, student programming, professional development, and the administration of a learning center that served approximately 5,000 students and family members each year. He has also collaborated with the NASA Glenn Research Center and served as a curriculum reviewer for the Ohio Department of Education.
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Religious belief continues to shape how many families understand death, grief, funeral ritual, remembrance, and the hope of an afterlife.
AFSRF provides educational programs that help funeral service professionals better understand religious traditions and communicate respectfully with families whose beliefs may differ from their own.
Programs may address Catholic funeral theology and ritual, beliefs about death and the afterlife, religious customs surrounding funerals, religious literacy, pastoral sensitivity, comparative religious perspectives, adult faith formation, inclusive religious education, and ethical questions within death care.
Dr. O’Brien holds a Master of Arts in Theology and completed doctoral studies in Educational Leadership with a concentration in Religion and Ministry. His theological research examined purgatory within the Latin Roman Catholic tradition, including foundations in Judaism and comparisons with Orthodox and Protestant theology. His experience as a Director of Religious Education included sacramental preparation, adult formation, curriculum leadership, catechist development, and inclusive programs for individuals with disabilities.
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AFSRF’s work is grounded in direct funeral service experience.
Dr. O’Brien’s professional background includes funeral directing, embalming, restorative art, family arrangement conferences, funeral home management, prearrangements, funeral financing, regulatory compliance, military funeral honors, veteran benefits, national cemetery interments, indigent funeral service, mortuary internships, and clinical embalming education.
This experience allows AFSRF to connect research and education with the realities funeral professionals encounter each day.
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Leadership and organizational culture
Funeral director recruitment and retention
Workplace ethics and professional responsibility
Employee burnout and career development
Funeral service education and curriculum
Indigent burial and cremation
Military funeral honors and veteran services
Religious customs surrounding death
Catholic funeral theology and ritual
Religious literacy for funeral professionals
Embalming, restorative art, and decedent care
Regulatory compliance and professional standards
Research development and qualitative inquiry
Continuing education and adult learning
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2024 Young Funeral Director Distinguished Service Award
Ohio Funeral Directors Association, 2024
Presented in recognition of professional service, leadership, and contributions to funeral service.
George Sleitcher Award
Cincinnati College of Mortuary Science, 2013
Awarded for earning the second highest overall grade point average in the graduating class.
Ivan Bowsher Award
Cincinnati College of Mortuary Science, 2013
Presented in recognition of excellence in restorative art.
Clinical Laboratory Assistant Award
Cincinnati College of Mortuary Science, 2013
Presented for outstanding performance and service within the college’s clinical embalming laboratory.
Eleanor Kahle Scholarship
Lourdes University
Awarded in recognition of academic achievement and commitment to theological studies.
Knight of the Month
Knights of Columbus Council 8902, December 2025
Knights of Columbus Council 8902, December 2023
Knights of Columbus Council 7413, June 2020
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Funeral Director Attrition and Retention Rates. Funeral Directors Association of Kentucky, 2023
Understanding Funeral Home Employee Attrition and Retention Rates. Buckeye Director, 2023
Purgatory: Through the Purifying Love of God. ProQuest Dissertation Publishing, 2019
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2026
Leadership, Ethics, and Funeral Directors. Ohio, Indiana, and Kentucky TriState Leadership Academy
Leaders Are Learners. Ohio Funeral Directors Association Annual Convention
Mortuary Student Forum. Ohio Funeral Directors Association Annual Convention
2025
Using Research to Equip Ethical Leaders. Funeral Directors Association of Kentucky Mid Winter Conference
2024
Workplace Ethics for Success. Ohio Funeral Directors Association Webinar
Indigent Burial and Cremation 101. Ohio Funeral Directors Association Young Funeral Directors Fall Social
Recruitment and Retention, Ethics, and Work Life Balance. Ohio, Indiana, and Kentucky TriState Leadership Academy
Ethics, Attrition, and Retention. Ohio Funeral Directors Association Annual Convention
Mortuary Student Forum. Ohio Funeral Directors Association Annual Convention
2023
Funeral Director Attrition and Retention Factors. Ohio Embalmers Association Fall Seminar
Experience Behind the Work
Dr. Tyler J. O’Brien is a licensed funeral director and embalmer, educator, researcher, author, and professional speaker.
He holds a Doctor of Education in Educational Leadership, a Master of Arts in Theology, a Bachelor of Mortuary Science, and an Associate of Applied Science. His professional credentials include Certified Funeral Service Practitioner, Certified Cremation Service Provider, Advanced Catechist Certification, Parish Catechetical Leader and Director of Religious Education Certification, and Social and Behavioral Research certification through CITI.
His work has included funeral home management, mortuary science education, anatomical education, religious education leadership, curriculum development, professional research, and educational program administration.
In 2024, Dr. O’Brien received the Ohio Funeral Directors Association Distinguished Young Funeral Director Award in recognition of his service and contributions to the profession.
Every Engagement Begins With Understanding Your Goals
No two organizations, audiences, or professional challenges are exactly alike.
AFSRF begins by learning about your goals and then develops an approach grounded in research, professional experience, education, and practical application.
Whether you are planning a convention, developing a continuing education program, addressing an organizational challenge, or exploring a topic related to theology and funeral ritual, AFSRF welcomes the opportunity to begin a conversation.